Blue Tree Phuket Update: Strengthening Its Role as a Community Destination

In January 2026, Blue Tree Phuket continued to demonstrate strong momentum as one of Phuket’s most active community malls, welcoming a diverse mix of locals, expats, families, and visitors.

The month recorded a peak footfall of 7,104 visitors in a single day (Friday, 16 January), reflecting consistent traffic driven by events, lifestyle offerings, and a well-balanced tenant mix.

Events and New Openings Driving Engagement

Mid-January saw the successful hosting of a 3-days EDC music event by Bartels, which attracted new audiences and added vibrant energy to the community.

Another highlight was the opening of Trattoria Luca Cini by Chef Bruna in Building F. Rooted in the traditional Italian “trattoria” concept, the restaurant focuses on warmth, care, and authentic cuisine—aligning naturally with Blue Tree’s community-oriented identity.

Mystery Shopper Insights: Last November

We have hired 22 mystery shoppers to evaluate the end-to-end customer experience across the full customer journey at Blue Tree Phuket.

85% reflects strong overall customer satisfaction, with consistently high performance in common areas, highlighting well-maintained facilities, cleanliness, and an effective layout as key strengths.

How Perception Changed After Visiting Blue Tree Phuket

Pre-visit perception: Visitors generally saw Blue Tree Phuket as a large, well-known community mall with a lively atmosphere and entertainment options. However, some were unsure about overall convenience and operations, viewed it as a typical shopping complex, and a few even assumed there was no supermarket.

Post-visit evaluation: After visiting, impressions improved significantly. Guests highlighted the mall’s distinctive, stylish design, the transformation of the former water park into a pleasant pet-friendly community park, and excellent upkeep—clean, well-equipped, and wheelchair-accessible. They also noted easy circulation through walkways and common areas, professional staff with strong product knowledge, and were pleasantly surprised to find a centrally located Tops Supermarket, making the destination especially family-friendly. 

Tenant Spotlight: From Idea To Impact

The Inspiration Behind Kids Planet

“ Kids Planet is a family project that Kiana, my wife, and I decided to undertake together. Our kids Mia and Tiago (5 and 2 years old) were really the inspiration for this venture.

Since we moved to Cherngtalay 2.5 years ago, they loved to spend time at Blue Tree and at Kids Planet in particular. When we learnt that Blue Tree ownership was looking for a new manager, we submitted our candidacy hoping to have the opportunity to continue the legacy of Kids Planet.” 

— Luca Dotti
Kids Planet

KIDS PLANNET TODAY 

Kids Planet is a flexible drop-in daycare serving kids aged 1.5 to 6.

It’s a beautifully purpose-built space with thoughtfully designed indoor and outdoor areas, crafted from natural materials and inspired by children, for an unforgettable learning and play experience.

Parents can purchase a single hour of daycare or pre-purchase multi-hour packages, offering the ultimate flexibility that modern families in Phuket need.

THE FUTURE IN MOTION

In the next 5 years, we envision Kids Planet becoming a leading early learning center in Phuket. This growth is closely connected to the fantastic work Blue Tree is doing, driving increased foot traffic and attracting high-quality tenants, transforming the area into a true all-in-one community destination where families can genuinely have it all.

As Kids Planet evolves, we also plan to expand our offerings by introducing more structured programs for children who are not enrolled in preschool, providing them with a continuous and progressive learning journey that supports their development over time.