Category: Uncategorized

In recent years, community malls have become an increasingly popular retail format, particularly in tourist destinations and residential areas. These spaces respond to the modern lifestyle, where people seek a place to relax, dine, exercise, and spend quality time with family — all within one destination.

What makes some community malls successful while others remain quiet is not simply the number of stores they host. The true key lies in something much more strategic: Retail Tenant Mix.

A well-planned tenant mix refers to the thoughtful allocation of different types of stores within a mall. When done strategically, it creates a natural flow of visitors, encourages longer stays, and allows every brand within the space to grow together.

What Is Retail Tenant Mix and Why Is It Important?

Retail Tenant Mix refers to the strategic planning of store types and their proportions within a shopping center, creating a balanced combination of businesses that attract visitors, provide engaging experiences, and support everyday lifestyle needs.

A well-designed tenant mix is not simply about asking “What stores should be included?” It requires deeper consideration of key questions such as:

• Which types of stores can draw traffic into the space?
• Which businesses encourage customers to stay longer within the mall?
• Which tenants help create continuous spending across multiple stores?

When these elements work together effectively, a community mall evolves into a retail ecosystem where every brand has the opportunity to grow alongside one another.

Anchor Brands: Driving Traffic into the Space

One of the most important components of a strong tenant mix is the Anchor Brand — the key business or brand that attracts visitors and draws them into the area.

Anchor brands can come in various forms, such as:

• Fitness centers or lifestyle activity spaces
  
• Popular dining destinations
  
• Entertainment or event venues
  

These types of businesses function like magnets, pulling people into the shopping center. As visitor traffic increases, surrounding stores naturally benefit from the higher flow of customers throughout the space.

Lifestyle & Dining: The Key to Increasing Dwell Time

Attracting visitors into a space is only the beginning. What truly determines the long-term success of a community mall is how long customers choose to stay — often referred to as dwell time.

Lifestyle and dining establishments play a crucial role in encouraging people to spend more time within the space. These may include:

• Cafés and restaurants
• Health and beauty services
• Family-oriented activity venues

These businesses create diverse experiences, transforming the mall into more than just a place for shopping. Visitors come not only to make purchases but also to work remotely, relax, or spend several hours — sometimes even an entire day — within the space.

The longer people stay, the greater the opportunity for spending across multiple stores.

Designing Customer Flow Within the Space

A strong tenant mix goes beyond selecting the right types of stores — it also involves strategically positioning them to create a natural customer flow throughout the space.

For example:

• Placing anchor brands in locations that help distribute visitors across different zones
  
• Connecting activity areas with restaurants or cafés
  
• Grouping similar retail categories together to encourage comparison and easier purchasing decisions
  

When the flow of movement is thoughtfully designed, visitors are more likely to explore the space, discover new stores, and engage with multiple brands throughout their visit.

When a Strong Tenant Mix Enables Every Brand to Grow Together

A successful community mall is more than just a rental space — it is a platform for lifestyle businesses, creating opportunities for brands to thrive together.

A well-planned tenant mix can generate several key outcomes, such as:

• Consistent visitor traffic
  
• Longer dwell time within the space
  
• Continuous spending across multiple stores
  

When these elements come together, retailers are no longer competing against one another. Instead, they grow together within the same ecosystem, benefiting from shared traffic, experiences, and customer engagement.

The Blue Tree Approach: A Community Mall Strategically Designed for Shared Growth

At Blue Tree, the selection and planning of the tenant mix is not random. It is carefully designed to create a Lifestyle Destination that serves both local residents and visitors.

The core concept is to develop a space that:

• Features anchor experiences that naturally attract visitors
  
• Offers a diverse mix of dining and lifestyle brands
  
• Provides activity spaces that encourage customers to return regularly
  

The goal is not simply to fill retail spaces, but to build a strong ecosystem where every brand has the opportunity to grow together in the long term.

Retail Tenant Mix is therefore not simply about the number of stores within a shopping center. It is a strategic foundation of a successful community mall, ensuring that the space remains vibrant, attracts visitors, and creates business opportunities for every brand that becomes part of the community.

If you are looking for a business location that offers more than just a good address — one that provides quality traffic, a lifestyle-driven environment, and a thoughtfully designed tenant mix that supports collective brand growth — Blue Tree Phuket stands out as a community mall built around a true business ecosystem.

From anchor experiences that attract visitors, to lifestyle and dining brands that encourage people to spend time in the space throughout the day, Blue Tree Phuket is designed to help businesses grow together and achieve sustainable long-term success.

March 2026

Feb 2026 Highlights

323K visitors in Jan–Feb 2026
75% more visitors in Feb 2026 versus Feb 2025
5,600 visitors average per day in Jan–Feb 2026

Jan – Feb visitor numbers
2025:
Jan: 104K
Feb: 81K2026:
Jan: 181K
Feb: 142K

TOPS Supermarket

• Kicked off “The Great Chinese Golden Horse year”
• All festive must-haves: fresh food, snacks, drinks, cooking staples, and essential household products.
• Commitment to premium quality and seamless convenience.

EVARE A Desire to Create a Modern Rebrand Inspiration

Evare was born from a desire to create a modern, refined brand that blends effortless femininity with quiet confidence and a resort-oriented lifestyle.

Blue Tree felt like a natural home — a place where an international community, creativity, and understated sophistication coexist.

I saw an opportunity to develop a concept that resonates with contemporary women and men who value quality, clean lines, and considered design in a destination such as Phuket.— Evgenia Arepyeva
Founder of EVARE

EVARE Today

Today, Evare is a fashion brand offering both women’s and men’s collections, united by a shared aesthetic of minimalism, architectural silhouettes, and uncompromising quality.

We are not simply creating a store — we are shaping a cohesive visual and emotional experience, from spatial architecture to fabric selection and styling.

Our intention is to offer pieces that feel relevant and refined, yet natural and effortless for life in a resort environment.

Shaping Tomorrow

In five years, I see Evare as a niche, recognizable brand with a strong and distinctive aesthetic identity.

Our growth will remain intentional and organic — maintaining control over quality, producing limited collections, and cultivating a loyal international community that shares the brand’s philosophy.Evare will remain selective.
It is not about quantity — it is about character.

Phuket Immigration

Blue Tree Phuket Office

Immigration Measures:

Due to Middle East Airspace Closure (Feb 2026)

Due to the fighting situation in the Middle East region since 28 February 2026, which has resulted in the closure of airspace in the said region, foreign nationals have been unable to depart from the Kingdom.

Therefore, in order to mitigate the hardship of foreign nationals affected by such circumstances who are unable to depart the Kingdom, and whose permission to stay expired from 28 February 2026 onward, the following measures, for departure and for temporary stay extension, shall apply.

Source: Phuket Immigration Facebook page

Tips & Guidance

Don’t Panic: Phuket Immigration at Blue Tree office is aware of the Iran war situation and has announced leniency for stranded travelers.

Queue early: Lines can be long; officers are prepared to handle stranded cases.

Stay patient: Processing may take longer than usual due to high demand.

Convenience at Blue Tree Phuket

Over 700 parking spaces, just a 50-meter walk from the car park.

Variety of coffee shops and restaurants to enjoy while you wait.

Take advantage of the officer’s lunch break with a quick shopping at retail shops nearby.

Take a leisurely stroll and walk your pet in our community park.

Our Website: Reimagined for the Community

Blue Tree is entering a new chapter of its brand—evolving into a lifestyle destination thoughtfully designed for the community.

More than a visual update, the new Blue Tree website serves as a digital gateway to the community, reflecting the brand’s renewed identity and direction with greater clarity.

With a cleaner structure and clearly organized experiences, visitors can easily discover dining, wellness, retail, kids’ activities, and everyday services.

Together, these elements reinforce Blue Tree’s evolving role as a destination woven into the community’s daily life, where lifestyle, nature, and shared experiences come together.Discover more:
www.bluetreephuket.co

New Platform For Your Business

The new Blue Tree website features a cleaner design and more intuitive navigation, making it easier for visitors to discover experiences across the destination.

The platform also enables tenants and partners to connect with the community by promoting upcoming events.

In addition, a dedicated Rent a Space page has been created for brands interested in becoming part of the Blue Tree community.

In an era where consumers have countless choices, having a great store alone may no longer be enough. What matters just as much is whether customers can easily see and remember your brand — what we call Brand Visibility.

This is especially important in spaces like Community Malls, where a variety of shops, activities, and experiences exist within the same area. The design of the space, the positioning of stores, and the quality of traffic all directly influence whether customers notice, become interested in, and eventually decide to visit a store.

For entrepreneurs, choosing a location that enhances brand visibility therefore becomes one of the most critical factors contributing to long-term business success.

What Is Brand Visibility and Why Does It Matter?

Brand Visibility refers to how easily customers can see, recognize, and remember a brand. This can happen through storefront presence, signage, product displays, or the brand’s presence in areas where people naturally move through.

When a store has strong brand visibility, it creates several advantages:

• Customers recognize the brand more quickly
  
• Increased chances of impulse visits
  
• Stronger long-term brand recall
  
• Higher chances of repeat visits
  

In locations with high-quality traffic, such as community malls where people come to relax, socialize, or participate in activities, brand visibility often becomes the first step in building a relationship between a brand and its customers.

How Location and Spatial Design Influence Store Visibility

Being easily noticed is not determined by store size alone. It is also influenced by the overall spatial design of the project, including several important factors.

1. Customer Flow

A well-designed layout naturally encourages people to walk through multiple areas of the space, rather than passing through only one zone.

When pathways connect different parts of the destination seamlessly, stores gain more opportunities to be seen by diverse streams of traffic.

2. Activity Spaces That Attract Visitors

Community malls that include lifestyle activities, events, and gathering spaces help create high-quality traffic.

Visitors who spend more time in the area are more likely to:

• Explore nearby stores
  
• Discover new brands
  
• Spend more time relaxing and shopping
  

All of these behaviors naturally increase brand visibility for stores in the surrounding area.

3. Open Lifestyle Space Design

Open, airy spaces that visually connect different zones allow stores to show their brand identity more clearly.

Customers can see stores from a distance or observe activities inside from outside the storefront, which often sparks curiosity and interest far more effectively than enclosed spaces.

When the Right Traffic Meets the Right Space

A large number of visitors does not always guarantee benefits for retail stores — especially if those visitors pass through quickly without spending time in the space.

Community malls designed to encourage longer visits allow customers to see the same store multiple times during a single visit, which significantly improves brand recall.

This is often supported by features such as:

• Relaxation areas
  
• Activities and experiences
  
• A welcoming atmosphere designed for spending time
  

Blue Tree: A Space That Enhances Brand Visibility

Blue Tree was designed to be more than just a community mall. It is a Lifestyle Destination where people come to spend time, participate in activities, and connect with others throughout the day.

With its open and interconnected layout, stores within the project benefit from diverse streams of visitors, including:

• Families enjoying leisure time
  
• Tourists
  
• Working professionals
  
• Visitors attending activities and events
  

As people spend more time within the destination, stores have more opportunities to be discovered by new customers.

Blue Tree therefore provides a space where brands can do more than simply operate a storefront — they can build genuine visibility and lasting brand recognition.

A place where brands can stand out and grow

In a highly competitive world, strong brand visibility from the very beginning can create a meaningful advantage for businesses.

For brands seeking a location that offers quality traffic, an attractive lifestyle atmosphere, and thoughtful spatial design that enhances store visibility, Blue Tree Phuket stands out as a destination where brands can shine and grow alongside a vibrant community in a sustainable way.

In the past, shopping centers were primarily designed as places for purchasing goods. People would visit to buy everyday necessities, have a quick meal, browse a few stores, and then head home.

Today, however, consumer behavior is clearly evolving. People are no longer looking for places solely to shop — they are seeking experiences that make leaving the house more meaningful.

This shift has led to the concept of Destination-Led Retail, which has become one of the most important trends for shopping centers in the era of the Experience Economy. It is a movement that many businesses and retail developers are now closely watching.

When Shopping Centers Become Destinations, Not Just Places to Shop

Destination-Led Retail is a concept that transforms the role of shopping centers from places people simply stop by into places they intentionally travel to spend time.

Shopping centers built around this idea often offer much more than just retail stores, including:

• Activity spaces and unique experiences
  
• Relaxation areas and connections to nature
  
• A diverse selection of dining options
  
• Activities for families and groups of friends
  
• Spaces designed for spending an entire day
  

Instead of visiting for just 30–60 minutes, people may spend several hours or even half a day in one place, enjoying a combination of activities, relaxation, and meaningful moments together.

This concept aligns closely with modern consumer behavior, where people increasingly value quality time and shared experiences rather than simply purchasing products.

Experience Economy: When Experiences Matter More Than Products

One of the key drivers behind Destination-Led Retail is the concept of the Experience Economy, which suggests that modern consumers increasingly value experiences over the ownership of products.

Today, what people seek from a visit to a shopping center includes:

• Spending relaxing time with family
  
• Engaging in activities with friends
  
• Trying new experiences
  
• Enjoying meaningful time outside the home
  

Shopping centers that can create distinctive and memorable experiences therefore become places people want to return to — not just visit once.

Global Retail Trend Insight: From Shopping Malls to Experience Destinations

This trend is not limited to a few countries — it is happening worldwide. Retail research shows that 43% of consumers are more likely to spend more at stores that create engaging in-store experiences. At the same time, more than 54% of retail operators identify customer experience as the most important factor for business success, even more critical than competing on price alone.

As a result, shopping centers in many countries are evolving from traditional retail spaces into destinations that integrate Retail + Entertainment + Lifestyle.

Industry data also indicates that over 70% of consumers prefer interactive experiences over traditional shopping. Many consumers now prioritize destinations that offer restaurants, cafés, and social gathering spaces within the same location.

This shift is driving shopping centers in major cities around the world to develop into Lifestyle Hubs or Urban Destinations, where people visit not only to shop but to spend meaningful time.

Why Destination-Led Retail Creates High-Quality Traffic

For retail businesses, what matters most is not simply the number of people passing by, but the quality of visitors who spend time in the space. Destination-Led Retail offers several key advantages that help create this kind of valuable traffic:

1. Customers spend more time in the space

When people intentionally visit a destination to spend several hours, the chances of exploring different stores, trying products, or enjoying a meal naturally increase.

2. Customers arrive with a spending mindset

Traveling to a destination is usually a planned activity. Because of this, consumers tend to be more open to spending compared to those simply passing through a space in a hurry.

3. Greater opportunities for brand discovery

When visitors spend longer periods of time in a destination, they are more likely to discover new stores, try new products, or become familiar with brands they have never encountered before. This creates valuable opportunities for businesses to connect with customers who have higher engagement and stronger purchase intent.

Blue Tree: A Place Where People Intentionally Come to Spend Time

The concept behind Blue Tree has been developed in clear alignment with the idea of Destination-Led Retail. It is not simply a retail space, but a Lifestyle Destination where people intentionally travel to spend their time.

Visitors come for many different reasons, such as:

• Relaxing in open, nature-connected spaces
  
• Enjoying activities with family
  
• Spending quality time with friends
  
• Dining in a calm and welcoming atmosphere
  

Because of this, many people choose to stay for several hours or even spend the entire day within the same destination, creating an environment that naturally supports the growth of businesses and retail stores within the space.

New Opportunities for Brands in a Destination Like Blue Tree

In the era of the Experience Economy, retail spaces are no longer just places to sell products — they are environments where brands can create meaningful experiences with their customers. When people intentionally choose to spend time in a destination, businesses gain valuable opportunities to:

• Create memorable brand experiences
  
• Connect with customers during their leisure time
  
• Build brand awareness among new audiences
  
• Turn first-time encounters into long-term customer relationships
  

For businesses seeking to reach high-quality customers who genuinely spend time within the space, being located in a destination that people intentionally visit can offer opportunities very different from those found in traditional retail locations.

As the world shifts from competing on products alone to competing through customer experiences, the shopping centers of the future will no longer be just places to buy things. Instead, they will be places where people want to spend their time.

For brands that aim to be part of that experience, a destination like Blue Tree is more than a retail space — it is a place where brands can grow alongside the people who come to enjoy the space every day.

Ref

This trend is not limited to a few countries — it is happening worldwide. Retail research shows that 43% of consumers are more likely to spend more at stores that create engaging in-store experiences (Retail Economics, Retail Experience Economy – https://www.retaileconomics.co.uk/retail-insights-trends/retail-experience-economy-and-store-environments). At the same time, more than 54% of retail operators identify customer experience as the most important factor for business success, even more critical than competing on price alone (PwC, Future of Customer Experience Survey – https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html).

In January 2026, Blue Tree Phuket continued to demonstrate strong momentum as one of Phuket’s most active community malls, welcoming a diverse mix of locals, expats, families, and visitors.

The month recorded a peak footfall of 7,104 visitors in a single day (Friday, 16 January), reflecting consistent traffic driven by events, lifestyle offerings, and a well-balanced tenant mix.

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Events and New Openings Driving Engagement

Mid-January saw the successful hosting of a 3-days EDC music event by Bartels, which attracted new audiences and added vibrant energy to the community.

Another highlight was the opening of Trattoria Luca Cini by Chef Bruna in Building F. Rooted in the traditional Italian “trattoria” concept, the restaurant focuses on warmth, care, and authentic cuisine—aligning naturally with Blue Tree’s community-oriented identity.

Mystery Shopper Insights: Last November

We have hired 22 mystery shoppers to evaluate the end-to-end customer experience across the full customer journey at Blue Tree Phuket.

85% reflects strong overall customer satisfaction, with consistently high performance in common areas, highlighting well-maintained facilities, cleanliness, and an effective layout as key strengths.

How Perception Changed After Visiting Blue Tree Phuket

Pre-visit perception: Visitors generally saw Blue Tree Phuket as a large, well-known community mall with a lively atmosphere and entertainment options. However, some were unsure about overall convenience and operations, viewed it as a typical shopping complex, and a few even assumed there was no supermarket.

Post-visit evaluation: After visiting, impressions improved significantly. Guests highlighted the mall’s distinctive, stylish design, the transformation of the former water park into a pleasant pet-friendly community park, and excellent upkeep—clean, well-equipped, and wheelchair-accessible. They also noted easy circulation through walkways and common areas, professional staff with strong product knowledge, and were pleasantly surprised to find a centrally located Tops Supermarket, making the destination especially family-friendly. 

Tenant Spotlight: From Idea To Impact

The Inspiration Behind Kids Planet

“ Kids Planet is a family project that Kiana, my wife, and I decided to undertake together. Our kids Mia and Tiago (5 and 2 years old) were really the inspiration for this venture.

Since we moved to Cherngtalay 2.5 years ago, they loved to spend time at Blue Tree and at Kids Planet in particular. When we learnt that Blue Tree ownership was looking for a new manager, we submitted our candidacy hoping to have the opportunity to continue the legacy of Kids Planet.” 

— Luca Dotti
Kids Planet

KIDS PLANNET TODAY 

Kids Planet is a flexible drop-in daycare serving kids aged 1.5 to 6.

It’s a beautifully purpose-built space with thoughtfully designed indoor and outdoor areas, crafted from natural materials and inspired by children, for an unforgettable learning and play experience.

Parents can purchase a single hour of daycare or pre-purchase multi-hour packages, offering the ultimate flexibility that modern families in Phuket need.

THE FUTURE IN MOTION

In the next 5 years, we envision Kids Planet becoming a leading early learning center in Phuket. This growth is closely connected to the fantastic work Blue Tree is doing, driving increased foot traffic and attracting high-quality tenants, transforming the area into a true all-in-one community destination where families can genuinely have it all.

As Kids Planet evolves, we also plan to expand our offerings by introducing more structured programs for children who are not enrolled in preschool, providing them with a continuous and progressive learning journey that supports their development over time.

Community malls are no longer selected based on rental rates alone. Today, growth potential defines value.

When entrepreneurs consider opening a new store, the first questions often revolve around location:
Is it a good location? Is there strong foot traffic?

However, for leading brands and businesses thinking long-term — especially from 2026 onward — the decision goes far beyond traffic volume alone. Premium brands now prioritize:

• The quality of customers visiting the space
• Consistency in repeat visits
• The role the location plays in people’s everyday lives
  

This is why many community malls are evolving from simple “retail rental spaces” into fully developed Destination Hubs.
Blue Tree Phuket is one of the projects clearly embracing and executing this forward-thinking concept.

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Key Location Advantage: Accessible for Every Customer Journey

One of the first factors leading brands evaluate is real-life accessibility — not just a pin on a map.

Blue Tree Phuket is strategically positioned to connect Phuket’s key zones, including residential areas, tourism hubs, and major island routes. This makes it easily accessible for:

• Local residents who visit regularly
  
• Families and expatriates
  
• Tourists traveling by car or shuttle services
  

For brands, a prime location means customers don’t have to think twice about visiting. It becomes a natural part of their routine — forming the foundation of sustainable, high-quality traffic over time.

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Ample Parking & Systematic Traffic Flow: High-Quality Traffic and Repeat Visits

Quality traffic isn’t about large crowds in short bursts. It’s about customers who spend meaningful time in the space and return consistently.

One major pain point for brands in many shopping centers is insufficient parking — directly impacting customer experience and repeat rates.

Blue Tree Phuket has been thoughtfully designed with extensive parking capacity, accommodating families, groups of friends, and even large-scale events. This allows visitors to fully enjoy their time without feeling rushed.

For brands, this signals something crucial: stable, repeat-driven traffic — not fleeting footfall.

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From Community Mall to Phuket’s Lifestyle Destination 

What truly differentiates Blue Tree Phuket is not just its size or location — but its development philosophy as a Destination Hub where:

• Visitors come to spend time, not just to shop
  
• Brands grow within a high-quality community ecosystem
  
• Traffic is driven by consistent return visits rather than short-term trends
  

Because while a good location may bring people once,a great destination ensures they return.

Relaxation doesn’t always mean traveling far away — sometimes, it simply means being present.

In a world that moves fast, filled with constant notifications and screens woven into everyday life, more people are seeking a new kind of rest. Not an escape from the city, but an intentional disconnection — to reconnect with themselves, with nature, and with the people around them.

This is the essence of the Digital Detox trend. By 2026, does not mean rejecting technology or disconnecting from the digital world entirely. Instead, it is about intentionally reducing screen dependency for a period of time — allowing the body and mind to return to a healthier rhythm.Blue Tree Phuket is one of the rare spaces where a Digital Detox Day happens naturally — without forcing the pace of urban life to slow down.

Why Blue Tree Phuket Is Ideal for a Digital Detox Lifestyle

Blue Tree Phuket is not designed merely as a tourist attraction or community mall. It is a Lifestyle Destination created to gently slow the rhythm of everyday life, allowing people to experience time more meaningfully.

Digital Detox Is Not a Trend — It’s the Future of Lifestyle Destinations

Blue Tree Phuket demonstrates that a strong community mall does not need to accelerate people’s lives — it should provide space for balance.

The fact that people choose to spend their Digital Detox Day here is not coincidental. It is the result of thoughtful community design and a carefully curated tenant mix that truly understands evolving consumer behavior.

In the future of lifestyle destinations, balance is not a luxury — it is an expectation.

And Blue Tree Phuket is built with that future in mind.

In an era where business growth is no longer measured solely by revenue—but also by brand image, credibility, and customer experience—location has become one of the most strategic decisions for growing brands. It is also a critical factor investors consider when evaluating long-term potential.

Blue Tree Phuket is a lifestyle destination designed to address both perspectives: a space where brands can truly grow and a community mall where investors can clearly recognize future expansion opportunities.

Blue Tree Phuket: More Than a Community Mall, But a Lifestyle Ecosystem that intentionally connects:

• Retail
• Food & Beverage
• Wellness
• Services
• Office for rent

All within thoughtfully designed open spaces that blend seamlessly with nature and encourage a slower pace of life. Visitors come not just to pass through, but to intentionally spend meaningful time there.

Quality Traffic That Creates Business Value for Tenants

For entrepreneurs, choosing a location is not just about foot traffic volume—it is about whether that location fosters customer behaviors that support brand growth.

At Blue Tree Phuket, visitor behavior is distinct:

• Customers spend extended periods in the space, ranging from several hours to an entire day.
• They are open to discovering and trying new brands that align with their lifestyle.
• They return consistently, rather than making one-time visits.
  

This type of traffic directly enhances tenant performance, particularly for brands aiming to:

• Increase long-term customer Lifetime Value
• Build brand loyalty through real experiences rather than marketing alone
• Position themselves as premium brands without relying on constant discounting
  

Blue Tree Phuket is not merely a space with passing footfall — it is a location where brands can be remembered, trusted, and chosen repeatedly.

Growth Opportunities for Long-Term Brands

Blue Tree views its tenants not simply as retailers, but as partners in building a thriving community.

Brands have opportunities to expand beyond their storefronts—through events, activations, experiential marketing, and the testing of new business models prior to future expansion.

This environment is ideal for brands seeking structured, sustainable growth—not rushed, but steady and strategic.

Investor Perspective: A Sustainable and Scalable Community Mall

From an investor’s standpoint, Blue Tree Phuket represents a community mall that:

• Maintains stable traffic not heavily affected by seasonality
  
• Serves the continuously growing Wellness & Lifestyle segments
  
• Has long-term potential for expanded services, activities, and revenue streams
  

A customer base that spends meaningful time within the space signals a strong ecosystem—the foundation of sustainable growth.

Blue Tree Phuket is a lifestyle destination thoughtfully designed with a deep understanding of evolving consumer behavior, focused on creating long-term value.

It is not merely a place to do business, but a platform that transforms vision into reality.

This newsletter is a way for us to share updates, reflect on what’s happening across the property, and stay connected as one community. We truly believe our strength comes from growing side by side, not individually. Thank you for being an important part of the Blue Tree Phuket family.

CHEERS TO A BRIGHT NEW YEAR 2026 

As we welcome the new year, I want to express my sincere gratitude for you—the essential partners who make Blue Tree a vibrant community.

2025 was a pivotal year in our transformation to become Phuket’s premier outdoor lifestyle destination; a place to belong. Your trust and collaboration have been the foundation of our shared progress.

This inaugural Blue Tree Community Newsletter is a direct result of your feedback. It will be our primary channel to share operational updates, tenant highlights, community insights, and development plans to enhance our space and visitor experience.

The year ahead is filled with exciting opportunities for collective growth. We are committed to driving more footfall, creating vibrant communal spaces, and actively highlighting your success and promotions on our social media channels.

On behalf of the entire Blue Tree team, I wish you and your loved ones a joyful, prosperous, and successful New Year.

Let’s make 2026 our best year yet!

Christian Noret

CEO Blue Tree

Celebrating our success in 2025

• BRANDING – The refreshed Blue Tree Phuket brand captures the essence of life, growth, and community, symbolizing meaningful connection, diversity, and inclusivity while defining its identity as “A Place to Belong.”
• FOOTFALL – Welcomed OVER 1 MILLION visitors, reflecting the strength of an accessible open-air lifestyle destination and its sustained popularity throughout the year.
• SUPERMARKET – Blue Tree Phuket completes the community experience with the opening of TOPS Supermarket supporting everyday living and reinforcing the destination as a seamless blend of convenience and leisure.
• PARKING – Bringing the total to 700+ parking spots to better support daily visits and community activities.
• COMMUNITY – Transformed multiple areas into a vibrant, family‑friendly environment, featuring a welcoming mini park where children and families can relax, play, and enjoy quality time together.

Latest development: The community park

Set in the heart of Blue Tree Phuket, Cherng Talay, The Community Park is a pet‑friendly green space where residents can enjoy picnics, casual strolls, and outdoor sports such as skating, beach soccer and beach volleyball, fostering an active and connected neighborhood.

Open every day from 6 am – 11 pm

A warm welcome to our new Partners in 2025

Upcoming Q1 2026

Blue Tree Phuket welcomes our new partners in 2026, strengthening its position as Phuket’s leading open-air lifestyle destination including Parma by Mozza, Trattoria Luca Cini by Chef Bruna, and Wallaya Villa Development.

The beginning of a new year is not only a time for personal resolutions—it is also a critical decision window for business owners considering expansion, opening a new location, or repositioning their brand for long-term growth.

Many successful businesses do not begin with bold or flashy ideas. Instead, they start by choosing the right location from the very beginning. This is why Blue Tree Phuket has increasingly become a location of interest for business owners and investors at the start of the year.

The Beginning of the Year: The Clearest Moment for Strategic Planning

Early in the year, business owners have the strongest overview of their performance. They understand where customers came from, how behavior has shifted, and which strategies should be scaled up or scaled back.

Starting or expanding a business during this period allows for more accurate planning across marketing, investment, and cost management. This is especially effective when choosing a location that supports real, long-term growth—not just strong visuals during launch periods.

Quality Traffic Matters More Than Foot Traffic

Blue Tree Phuket is more than a tourist landmark. It is a lifestyle destination with year-round engagement from multiple customer segments, including:

• Long-stay international visitors
  
• Local families from Phuket and surrounding areas
  
• High-spending consumers and business professionals seeking integrated lifestyle spaces
  

This diversity allows businesses at Blue Tree to avoid reliance on a single customer group, creating more stable revenue and long-term growth opportunities.

Facilities Designed for Real Business Operations

For investors and business owners, aesthetics alone are not enough. What truly matters is infrastructure that supports daily operations.

Blue Tree Phuket offers facilities designed with practical business use in mind, including:

• Bringing the total to 700+ parking spots to better support daily visits and community activities.
• Spacious, flexible areas that support daily traffic, dining, services, and event-based businesses
  
• Adequate, well-designed restrooms capable of handling high user volumes—small details that directly impact customer experience
  
• A layout that supports future growth, whether through store expansion, additional services, or collaborative events within the project

Direct Access to International and High-Spending Customers

One of Blue Tree Phuket’s key strengths is its ability to attract international visitors and long-stay foreign residents—audiences with strong purchasing power and openness to new brands.

For SMEs and investors, this presents an opportunity to develop brands with international exposure without starting from scratch. Blue Tree does not sell isolated retail units—it offers a business ecosystem.

Here, businesses grow alongside one another through shared activities, community engagement, and complementary tenant mixes. This encourages visitors to spend more time within the space, increasing spending potential and repeat visits.

Turning New-Year Business Goals into Measurable Growth

Starting a business is not only about financial readiness—it is about choosing a location that enables long-term progress.

Blue Tree Phuket is ideally suited for:

• SMEs seeking steady, sustainable expansion
  
• Investors looking for high-potential commercial locations
  
• Brands aiming to reach quality local and international customers
  

For entrepreneurs planning a new branch or investors recognizing the value of future-ready locations, Blue Tree Phuket offers an environment designed for long-term business success—through its infrastructure, customer behavior, and access to both domestic and international markets.

Whether in food, café concepts, services, wellness, or lifestyle businesses, Blue Tree is a starting point where ideas do not stop at opening day—but continue to evolve and grow.

Because the right decision at the beginning of the year can become the foundation for growth—not just for one year, but for many years ahead.